Amsterdam · Netherlands

Heineken Experience

MuseumCulturegoogle verified

~45 min

easy

7/10

contemplative

The original Heineken brewery (closed 1988) converted into an interactive brand experience. You follow the brewing process from water to bottle, ride a simulated 'brew' yourself, and end with three glasses included in the price. Touristy but well done — and those three beers make it better value than most Amsterdam bars.